Some people have a favorite color. Or food. But Michael? He’s got a favorite acronym: ROI. It’s at the core of his philosophy for effective branding, and it has to be measurable.
Effective brand building is what it’s all about for Michael, who has several years of pharmaceutical experience – including the launch of Prozac – under his belt. He instills his philosophy throughout the agency, understanding the extensive amounts of time, work and approvals required to successfully build a brand. And he does it all with limitless energy and passion.
