We Can't Wait To Share This One...

In today’s challenging times, people are cutting back on a lot. The Dental Trade Alliance (DTA) awareness campaign, "Oral Healthcare Can’t Wait^™" wants to make sure that dentist visits aren’t one of them.

Lanmark’s interactive, creative, public relations, and marketing departments created a multifaceted campaign to provide both dental professionals and patients with the resources to take action. Head-turning ads urge people to take action, encouraging them to visit resourceful dentist- and patient-specific websites created by Lanmark.

A website housing fully-developed, customizable practice marketing materials was created for dental professionals to promote their practice and increase oral healthcare awareness. Oralhealthcarecantwait.com houses fully-templated, written, and print-ready materials (from brochures and press releases to newsletter articles and local newspaper ads) for practice promotion.

A separate landing page, visityourdentistnow.com was created for patients, providing them with access to a variety of oral health maintenance topics, and giving them insights from several major dental organizations.

Oral Healthcare Can’t Wait . . . and we can’t wait to keep sharing these valuable resources throughout the professional dental and patient communities. Keep your eyes open; the DTA expects to roll out a direct-to-consumer campaign in the near future!