Product Branding
Project
Implement a fun, science-based branding model through the use of 3-D animation and a “Film Festival” theme.
Objectives
Build awareness for several of the company's products by introducing them under one brand.
Lanmark Services
Nationwide brand identity market research
Created and designed booth graphics, direct mail, a room drop, giveaways, and print ads
Trained booth sales staff
Results
Developed an integrated branding and marketing plan that launched at a major tradeshow. Over 3,000 healthcare professionals were detailed-and their data captured-at an "in-booth" 3-D film experience.
Developed an integrated branding and marketing plan that launched at a major tradeshow. Over 3,000 healthcare professionals were detailed-and their data captured-at an "in-booth" 3-D film experience.
Next Steps
Theme continued to be used for the remainder of the year's tradeshow and print advertisement schedule.
