Project:
Create memorable booth graphics to spotlight the first-to-market launch of a new digital dental chairside CAD/CAM acquisition center.

Objective:
Build awareness of this new chairside dental digital innovation by creating a powerfully visual booth graphic that towered some 20 feet above tradeshow crowds.

Results:
Attracted the attention of media, key opinion leaders, and other industry professionals at its first physical debut during the major dental meeting, Chicago Midwinter. Striking 20-foot graphics reached skyward from inside the large 20 x 50 booth, generating significant foot traffic and attention for this client.

Next Steps:
Continue providing strategic launch recommendations and booth designs to further elevate awareness of all new client innovations.