Tradeshow Promotion
Project
Conduct a unique in-booth promotion using a “secret spotter” tactic to build brand awareness at three industry tradeshows.
Objectives
Build distributor brand awareness while increasing prospective healthcare professional leads during the tradeshows.
Lanmark Services
Development of a new healthcare tradeshow-based promotion
Created and designed all tradeshow booth graphics, collateral materials, and print ads
Managed all levels of promotion at each tradeshow site
Results
Developed a “Lucky Hat” promotion that launched at the first major tradeshow in California. The tradeshow floor was filled with healthcare professionals who were wearing the hats, and in-booth results showed a lead increase of four times the previous average.
Developed a “Lucky Hat” promotion that launched at the first major tradeshow in California. The tradeshow floor was filled with healthcare professionals who were wearing the hats, and in-booth results showed a lead increase of four times the previous average.
Next Steps
The promotion continued for the remainder of the year, reflecting only minor changes based on geography.
