Lanmark Services:
- Refreshed packaging and overall brand look
- Wrote and designed new in-office patient brochures, in-office posters
- Website content and design
- Designed booth graphics
- Provided tradeshow management
- Current sales assistance and fulfillment
Project:
Develop and implement a comprehensive repositioning strategy for the company's full suite of whitening system products and related expertise.
Objective:
Generate heightened awareness and sales for the company's tooth whitening system.
Results:
From new product packaging and a new website to the creation of in-office print materials and impressive booth graphics, the company's updated look paralleled that of its brand promise: unique, sophisticated, and confident. It all culminated at the company's very first national-level tradeshow debut at CMW 2009. There, more than 275 customers were detailed in a mere 10 x 10 booth that overflowed with constant foot traffic and at-show signups.
Next Steps:
Lanmark will continue to provide full agency-of-record recommendations, providing services and strategic efforts that include working as their proactive East Coast contact management team.
